Outbound new business for creative & digital agencies
Your next client won’t just appear.
We book qualified sales meetings with decision-makers at the companies you actually want to work with, so you can stop waiting on referrals and start building a real pipeline.
30-minute call · No obligation · No pitch deck
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Founder, Digital Marketing & Web Agency
The reality
Great work. Lumpy pipeline.
Most independent agencies grow through referrals. They’re great when they come in, but you can’t plan a year around them. New business slips when the team gets busy, a new business hire is a big cost and a gamble, and if you’ve tried lead-gen agencies before, you’ve probably had generic emails and meetings that went nowhere.
How it works
Three steps. You only do the last one.
01
Targeting
We turn your ideal client into a list of named brands and decision-makers, with a reason for each one to talk to you based on work you’ve already done.
02
Outreach
I call and email them in your voice. If someone’s interested but the timing isn’t right, I don’t drop them. I stay in touch until it is, because that’s where most agencies lose work.
03
Your diary
Meetings go straight into your diary, with notes on who you’re meeting and why. You turn up and pitch.
What you get
More than a list and a dialler.
A sector strategy
Which sectors to go after, and why your work gives you the right to win there.
A researched prospect list
Usually 100 to 300 companies, each with the case study or proof point to lead with.
Call scripts and emails
Written around your own work, not lifted from a template.
Clean data
Checked against your CRM and client list, so nobody you already work with gets a call from us.
Monthly reporting
Meetings booked and attended, briefs and pipeline value, so you can see exactly what you’re getting back.
Me on every call
You deal with the person doing the work. No account managers and no juniors.
Results
Recent results.
Digital Marketing & Web Agency · UK & US
Wanted more conversations with premium home, beauty and lifestyle brands.
10 meetings booked, 2 briefs pitched and a new client won
Brand Experience Agency · UK
Wanted to break into healthcare without any healthcare clients to point to.
Meetings booked with global pharma and FMCG companies
Brand & Creative Agency · Scotland
New to outbound and wanted to see it working quickly.
2 qualified meetings in the first month
1-month pilot · London
A short email campaign to test the water.
Started the conversation that led to a Business Improvement District contract
In their words
What clients say.
“Henry has a proven track record of consistently booking introductory conversations with prospects who align with our ICP. He demonstrates a strong understanding of our business, services and USPs and leverages these to capture the attention of prospects. If you have challenges with generating consistent prospective client conversations, I’d recommend talking to Henry.”
Founder · Digital Marketing & Web Agency
[Testimonial from the Head of Marketing at the brand experience agency goes here once received.]
Head of Marketing · Brand Experience Agency
Is this you?
Built for agencies like yours.
Good fit
An independent brand, creative, digital, experiential, comms or animation agency, usually 10 to 75 people
Clear on who you want to work with, with the work to back it up
Mostly winning work through referrals, with room for two or three more clients
Looking for regular new business without hiring for it
Not a fit
Still working out your positioning
Expecting results overnight
Not able to take the meetings we book
How we work
Three months to start, then monthly with 30 days’ notice
Monthly fee, invoiced in advance
A review in week 10 to plan the next three months
I only take on a few agencies at a time, with a waiting list when I’m full
Questions
Straight answers.
How fast will I see meetings?
How is this different from lead-gen agencies we’ve tried?
What do you need from me?
How do I know it’s working?
What does it cost?
Do you work with agencies outside the UK?
Who you’re working with
Hi, I’m Henry.
I’ve spent over ten years working in new business development for creative and digital agencies, as an Account Director at Manifest, a BDM at Angsana and Head of Business Development at Arc Creative Solutions. I know what a good lead looks like, what good outreach sounds like, and what actually gets decision-makers to pick up the phone.
The Intro Agency exists because I wanted to build something lean, honest and genuinely effective. No inflated promises. No junior team doing the outreach. Just consistent, well-run outbound that generates real conversations with the right people.
If we work together, you’re speaking directly with me, not a team of three people you’ve never met.
If it’s a fit, we’ll map out exactly how we’d approach your outreach. If it’s not, we’ll be straight with you. Either way, it’s 30 minutes well spent.